DHL the best brand in AP :):)
Working on branding and marketing in DHL is a pretty hectic job and very intensive, however very rewarding in the same time. The super cool awards we win for our campaigns and for our brand recognition always motivate me to go for the extra mile and do my best.
And now I am proud to share that DHL, the world’s leading express and logistics company, continues to cement its leadership position in the industry in Asia by again winning the prestigious Asia Platinum Award in the Airfreight/Courier Service Category at the eighth annual ‘Trusted Brand Awards 2006’ (formerly known as SuperBrands) organized by Reader’s Digest.
DHL is the first company that has been awarded the Platinum Award for the Asia region for two consecutive years.
In addition, for the same category, DHL received the Platinum Award in the ‘Trusted Brand Awards’ surveys conducted in Hong Kong and Malaysia, as well as the Gold Award in Singapore, Philippines, Taiwan, Thailand and India. DHL has been recognized with the Platinum Award in Hong Kong for the past three years, and won its first Gold Award in India, a market that was recently included in the survey.
The Platinum Award represents the highest honor conferred on a brand in the annual survey. Only brands with a rating score two times or better than that of the nearest competitor receive the Platinum Award. Gold Awards are given to brands that score clearly above their competitors. A Gold brand must achieve three times the nearest rating score of the next brand, or two times plus reach an average overall quality rating of four or above.
DHL is the first company that has been awarded the Platinum Award for the Asia region for two consecutive years.
In addition, for the same category, DHL received the Platinum Award in the ‘Trusted Brand Awards’ surveys conducted in Hong Kong and Malaysia, as well as the Gold Award in Singapore, Philippines, Taiwan, Thailand and India. DHL has been recognized with the Platinum Award in Hong Kong for the past three years, and won its first Gold Award in India, a market that was recently included in the survey.
The Platinum Award represents the highest honor conferred on a brand in the annual survey. Only brands with a rating score two times or better than that of the nearest competitor receive the Platinum Award. Gold Awards are given to brands that score clearly above their competitors. A Gold brand must achieve three times the nearest rating score of the next brand, or two times plus reach an average overall quality rating of four or above.
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